“Convenient” and “easy to use” aren’t how members would likely describe their experiences engaging with today’s complex health system. Telemedicine is one example of how payers are using technology and a keener understanding of consumer behavior to help change that narrative.
With the proliferation of mobile devices, telemedicine makes it easier than ever to have a doctor-patient visit any time by phone or other mobile devices. The reality today is that many people expect digital-first experiences as they go through daily life—and that extends to how they access health care.
Telemedicine’s video-based communication is designed to be a more convenient, easier-to-use option for non-acute medical issues, such as allergies, flu, colds, pink eye, fevers and rashes. Visits last about 20 minutes and doctors can diagnose conditions and send prescriptions** to a pharmacy when appropriate.